the bro initiative


Bro is committed to changing the face of men’s mental health… one brother at a time.

Men’s mental health is in a crisis and needs our help! We lose one man every minute of every day from mental health issues that are largely preventable. Over the last few years the number of deaths around the world have climbed dramatically and it’s time to make a change.

BRO is so much more than a brand, but rather a movement - a conversation - a permission slip to those who need a voice to share their story.

“Q” is our initiative where proceeds from every sale is donated to men’s mental health to
support programs and ongoing initiatives, as well as to help create more awareness. Our goal is to grow a community that makes a positive difference, helps support and change the lives of the men around us.

With your help, we can make a difference in supporting mental health initiatives and suicide prevention in men across the globe. This is your cue.